About

Jordi Esturi

Jordi Esturi

Working CMO. Almost 20 years in digital marketing and business.

Tell me about your project

Now

CMO at Brickken since January 2024, an institutional tokenization platform for real-world assets in private markets.

  • Global GTM, growth strategy and category positioning, across several product families and regulated markets.
  • Launching and scaling new product lines: customer profiles, pricing logic, sales narrative and adoption paths.
  • Enterprise growth through sales enablement, partnerships and ecosystem-led expansion across Europe, MENA and Asia.

Career

RoleCompanyPeriod
CMOBrickken2024 to today
CMOSynergy Games2022 to 2023
Business Development EuropeThe NFT Brewery2022
Project ManagerInlea2020 to 2022
CMOBlockchain Institute & Technology2019 to 2020
CMOApartum.com2016 to 2019
Digital Project & Marketing ManagerB2 Performance2014 to 2016
Freelance consultantBarcelona and Tokyo2009 to today

Highlights

  • At Apartum I managed over 8 M€ a year of acquisition budget across 30 markets, with partnerships including booking.com, Expedia and Airbnb.
  • At Blockchain Institute & Technology I covered acquisition, events and the design and marketing of courses.
  • In my early agency years I ran search campaigns for clients such as KLM, CAMPER and Club Med.

Languages and education

  • Native Spanish and Catalan.
  • Professional English.
  • Elementary Japanese: I worked with companies in Tokyo.
  • EADA Business School.

Why Nikka

Nikka (日課) means "daily routine" in Japanese. It is the idea behind the work: consistency, doing what matters every day.

How I work

I work with a few projects at a time and review each one before accepting it. My time is limited and I prefer to always give every client my best.

Shall we talk?

Tell me about your project in two lines.

Tell me about your project